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BodyMedia Brings Expertise to Consumer Wearable Body Monitor Market

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

The weight loss market is, for lack of a better word, a growing business, as millions of people look for opportunities to lose weight and get in better shape. As a result, companies such as Jenny Craig and Weight Watchers are expanding, and television shows such as The Biggest Loser draw much interest. The question is how to actually monitor how a person is doing in terms of weight loss. The scale alone doesn’t paint a complete picture, as changing behavior is a far better guarantor of succes...

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